J.W. Pepper & Son, Inc. • Paoli, PA
New customer campaign “Did you get?”
Direct Mail booklet, print ads, collateral materials

Great service and big giveaway attracts new customers

Touting the benefits of purchasing music from J.W. Pepper & Son, Inc., the world’s largest sheet music retailer, our direct mail booklet was the first phase of a New Customer Campaign that Epps designed
and produced. To date, the campaign has the potential to generate more than $90,000 in sales revenue, for a budget of approximately $20,000. Watch for more results to follow as the campaign progresses!

New Customer Campaign
Budget: $40,000, actual cost to date: $26,000

Campaign Collateral Pieces included:
Direct mail booklet: 4-color printing, 12-pages with personalized URL and mailed in fin sealed clear poly. For tracking purposes and entrance into contest, customers were asked to register for an e-newsletter with their personalized pin number provided on the booklet.

Print Ads: 4-color Full, Half and Quarter page ads were supplemental to the direct mail, to reinforce the great service Pepper offers to its customers. These were used throughout Pepper’s yearly main catalogs.

Follow-up 3D piece: (not completed)
Epps proposed imprinting pepper shakers and sending to new customers after they placed their first order, asking them to “pass the Pepper” after they experienced for themselves the “Pepper Difference!”

View Samples