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Kaplin Stewart
Invitation • Save the Date • Direct Mail

A great way to get people’s attention is to scare them! Kaplin Stewart, a large law firm in Philadelphia, Blue Bell, and Cherry Hill, NJ, did just that by having its client appreciation celebration, The Great Escape, held at the infamous Eastern State Penitentiary. They hired us to create a Save The Date e-blast and direct mail. Invitations followed, then a Wanted For Escape Pass was available for clients to go from the Penitentiary tour to dinner and drinks at a local restaurant.

Bonnie Vandenberg, the communications coordinator at Kaplin, reported, “Not only did the campaign create a buzz with well thought out strategy and creepy-fun creative, but we also had a terrific turnout that included friends of friends of clients! I thought Epps did a great job last year with our race track event, but they managed to surpass our expectations again. I can’t wait to see what they come up with next year, and neither can our clients!”

Kaplin Stewart has been named to the Best Law Firms 2010 list by Best Lawyers, which partnered with U.S. News & World Report to compile the "Best Law Firm" rankings for 2010. Kaplin Stewart is proud of achieving 1st tier ranking for the Metropolitan Philadelphia area in Land Use and Zoning.

To see the printed creative, click on www.eppsadvertising.com and for more information on Kaplin Stewart, visit www.kaplaw.com

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