Berman Museum of Art, Collegeville, PA
Case Study

The goal for the Berman Museum of Art at Ursinus College was to produce
multiple layers of materials over a period of time to keep the 20th anniversary and the opening of the new Pfeiffer wing events and opportunities in the front of its existing audience and to introduce the museum to potential and future audiences.

Lisa Tremper Hanover, Director of the Berman Museum stated, "There was a distinctive flair to the individual events and marketing materials produced for those events. Attendance at each event was at least 20% higher and, through formal and informal assessment, we know we attracted first time visitors from the regional community.

The fundraising gala was our most successful one ever, grossing over $75,000 in support of the museum's 20th anniversary programs and events.

Media coverage was extensive; requests for tours and other outreach initiative increased; use of the museum by area school districts increased. The campaign was cohesive, imaginative, well conceived, and effective."

When you need a well-rounded plan, or even just a way (the best way) to get your message out, call us and we'll think of something fun and effective!

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